Celebration of Spring: Floralia
Romans celebrated Floralia with the set of games and theatrical presentations known as the Ludi Florales. Roman public games (ludi) were financed by minor public magistrates known as aediles. The curule aediles produced the Ludi Florales. The ludi could be very expensive for the aediles, which used the games as a socially accepted way of winning the affection and votes of the people. In this way, the aediles hoped to ensure victory in future elections for higher office after they had finished their year as aediles.